If you have just started out in getting a portrait photography studio, you might not have an idea on how to best attract visitors. Because for you to be able to get a job, you need to find people who are willing to even give you a visit and that can be tricky.
It’s not about availability anymore because today, we have more portrait photographers than ever. It’s about how to make yourself stand out in front of everyone who needs the service. How do you set yourself different from other portrait photographers and why should they trust you?
The first thing you need to remember showing is that you are a confident photographer who knows what he’s doing. Your client could be a confident fellow or a shy fellow. Either way, that person will be able to perform better if he or she is working with someone who seems to at least have the capability to capture great pictures.
You need to be able to show that you believe in your own skills and capabilities. That is also how others will also be able to show the same thing especially the people that have never seen you before. It will show when clients make a phone call with you or do a quick Skype video call with you.
Set up a site
Promotion is the next important thing you need to have. If you are just beginning, you might not have that many portfolios to show your clients. It just means you need to increase your exposure much more to find someone who is willing to trust you and give you a chance. Take for example www.dundeephotographystudio.co.uk for a portrait photography studio in Dundee.
You can explain everything that you do, why you love portraits, how people will love it too and why you are particularly special. Instead of describing in length how a portrait session happens, it’s more important to show that you can help them achieve what most people possibly want in their portraits.
Show how you do it
Everyone knows that portrait photographers take portraits and they use cameras, lighting equipment, etc. to do it. That’s not what you talk about. Tell them how you are different in doing the same thing others are doing. What makes the session enjoyable for the clients? Why do your pictures make the people feel better or make them look like the better version of themselves?
For example, you can say that you love to make people laugh and laughing makes you feel relaxed. You understand how tense or shy people can get but why that shouldn’t prevent them from taking pictures!
“Come and let me show you how.”
Lastly, you can invite people who have shown interest to come. It can be as simple as what is written here or you may have your own catchphrase that will work. You can even give them a test by showing how they will look like if you take their pictures without giving it over.
Sure, use whatever means that will make you different from others to make clients come to your portrait photography studio because, without that, you won’t even have a chance to be hired by one!